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Pandora to Compete with Spotify, Apple Music


Written under: Music

Hold your gibson nighthawk as we have a new player in town for music streaming.

Pandora Media Inc. will soon take on Spotify, Apple Music and others in an extremely competitive field by launching a $10 monthly streaming music service, and a cheaper version as well.

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The Oakland-based Internet radio company did not release details about the actual cost for the lower-priced service Tuesday, saying only that it would be “mid-priced.” The new services will launch before the end of the year, the company said.

The new subscription service will give users control over which songs they hear. Currently, Pandora users can’t select songs or albums to listen to on demand. Instead, users choose artists or songs they like and Pandora puts together a playlist inspired by those choices. An ad-free subscription service, called Pandora One, costs $5 a month.

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