Sep 29, 2009
Starbucks VIA Ready Brew Launches Today
Written under: Business, Lifestyle
Today, Starbucks Coffee Company will launch Starbucks VIA Ready Brew in all U.S. locations. Starbucks VIA is 100 percent natural roasted arabica coffee in an instant form. Yes, it’s instant coffee from Starbucks.
Starbucks VIA Ready Brew will be sold at a price of $2.95 for a set of three packets. Meanwhile, a box of 12 will have a tag price of $9.95.
Starbucks CEO Howard Schultz says:
We believe Starbucks VIA will change the way people drink coffee and where they enjoy it. It took 20 years for us to create a coffee that delivers Starbucks coffee quality in an instant, and we’re excited to make that available throughout the U.S. and Canada.
We know that as more people try this product, more people will like it and adopt it into their daily routine so they will never be without great coffee. We’re so confident that you won’t be able to tell the difference between Starbucks VIA and our brewed coffee, we’re inviting customers into our stores to see if they can tell the difference.
What makes Starbucks VIA Ready Brew different from other instant coffees?
Well, it’s made with a U.S. patent-pending technology where each coffee bean is microgrind in a way that preserves all its essential oils and flavor. The coffee beans are sourced from 3% of the world’s top coffee and is 100% natural roasted arabica coffee.
Let’s see how the coffee drinking public will review this new product when it rolls out today.
Related article: Is coffee good or bad for you? Coffee health and nutrition facts.